Insignia is the house brand of Best Buy. The LEDs used in the bulb are manufactured by Cree, one of the most reputable names in the LED business. The Insignia LED brand uses Cree LEDs to produce 800 Lumens in the 13-Watt version and 450 Lumens in the 9-Watt version.
From the Cree website announcing the release of the Best Buy Insignia LED bulb:
From Philips page describing the L Prize:
"The L Prize® is the first U.S. government-sponsored technology competition challenging lighting manufacturers to push the limits of energy efficiency and develop a high quality solid state lighting product to replace the common incandescent bulb.
From Amazon:
From Amazon:
"Philips AmbientLED Energy Saving 12.5-Watt A19 household light is ideal for use in kitchens, living rooms, bedrooms and hallways. The orange appearance of the lens is a result of Philips' patented color technology. When lit, this bulb produces a beautiful, soft white light similar to incandescent. The unique shape of this bulb enables its long life, comfortable light and energy saving benefits. ENERGY STAR® certified and fully dimmable, this medium base A19 replaces your current 60-Watt incandescent A19."
